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多美滋为争夺第一口奶 巨资贿赂医护人员最新事件2013(2)

发布日期：2013-09-29 11:53:51编辑：Chen

多美滋奶粉最新事件2013：贿赂医院资料曝光（以下内容摘自于网易）

央视《东方时空》报道近日，媒体连续报道了多美滋公司贿赂医生、护士，给刚出生的婴儿喂食自己品牌奶粉。21日，一位知情人再次向记者提供了多美滋公司贿赂医院的详细资料。

粗略统计，表格涉及北京、辽宁、吉林、河北、天津、内蒙古、黑龙江等七个省市区。记者计算了一下，仅仅今年4月份这一个月，多美滋公司就给这七个省市区的医务人员打了将近50万款。

近日，多美滋因涉嫌“第一口奶”受到社会大众和媒体的质疑和抨击之声还未了，现在又爆出涉嫌贿赂七省市区医院详细资料，而记者目前掌握的这七个地区的贿赂资料还仅仅只是一个北区的，而多美滋公司在我国一共有六个大区。其他区有无类似情况，由于没有真凭实据，不好乱说，但是，人们心中的疑云肯定是挥之不去的。

一个人，一个单位或企业，有了错误不可怕，改了就好。尤为可怕的是为了一己私利，知错不改，而且还采取应对之策，这赤裸裸的暴露出该企业在搞上有政策，下有对策，根本没有任何悔过和改正之意。在记者掌握的这份名为“医院交接”的文件当中，写明了与各个医院的合作方式，口头推荐，新客户80元每个，医院轮奶，7000元每年。

知情人说，所谓“轮奶”指的就是医院给新生儿喂奶的费用。值得注意的是在“支付方式”一栏当中，除了现金之外，写的是“医师协会”。“

也是为了规避检查，也是我们公司一个专门的部门教我们如何保护自己。”为了规避检查，公司竟专门设立一个部门教营销人员如何保护自己，一位知情人士如是说；在今年6月的一封名为《8部委的检查》的邮件中，这样写道：“刚刚接到深圳同事的电话，目前深圳各医院已经接到了8部委联合检查通知，医院已经通知我们的同事目前要尽量少到医院了。

”这封邮件被抄送给了多美滋公司多个地区的销售人员。这些举措说明什么，说明多美滋还会继续为争夺第一口奶而行贿医护人员，，只不过是将采取新的或更隐秘的方式来对抗检查，力争不被发现。

在这里，我们先不说一些医院与企业院企勾结的事，当然，相关部门对涉事医院也应该严肃追究责任。我们现在要问的是，多美滋还藏着多少猫腻？企业的良知和操守在哪里？为了自身利益竟置万千婴儿的权益与不顾？这些恐怕多美滋必须给社会公众一个合理的解释，更为重要的是要有一系列改过自新的举措方能让公众信服和谅解，否则，你就摊上大事了，广大消费者会有毫不犹豫的弃你而去。

我们知道，在如今市场经济的大潮中，市场竞争日趋激烈，企业采取创新和采取一些营销手段无可厚非。但是，必须以遵纪守法为前提，决不能靠搞一些违法乱纪的不正当手段来扩大营销份额和抢占市场，这样也许能得逞于一时，但绝不会得逞于一世。要知道，手莫伸，伸手必被捉。不是不报，时候未到。

一旦你的丑行被曝光之时，也就是你的企业遇难之际，广大消费者对你失去了信任，谁还去买你的企业生产的品牌产品，这不但会使你无法扩大市场份额，而且原来的消费群体也会失去。这后果是多么得可怕。

现实生活中，这样的反面教材有很多，不知道能否让企业警醒。总之一句话，企业若想做大做强，做成深受广大消费者青睐的品牌和企业，靠搞歪门邪道显然不行，只能靠优异的产品和良好的服务来支撑。不知多美滋和广大奶企的决策者们以为如何？内容来源：https://baby.163.com/13/0923/13/99F89CVV00264MNT.html

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