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“纽贝乐乳铁蛋白”产品，公然违法！深度揭露“纽贝乐乳铁蛋白”四宗罪！

发布日期：2024-06-22 10:22:43编辑：网络收集

“纽贝乐乳铁蛋白”产品，公然违法！深度揭露“纽贝乐乳铁蛋白”四宗罪！

“纽贝乐乳铁蛋白”产品

1.“纽贝乐乳铁蛋白”产品，公然违法添加，乳铁蛋白添加量超过国家标准每100克最高添加量100毫克！

据信息时报记者郭柯堂2020年6月份报道，“纽贝乐乳铁蛋白”产品，因超限量使用乳铁蛋白，纽贝乐1批次乳清蛋白粉被拒入境！2020年6月16日，国家海关总署发布2020年5月全国未准入境食品化妆品信息显示，来自新西兰Megadairy Limited生产的1批次“纽贝乐分离乳清蛋白粉复合固体饮料”， 因超限量使用营养强化剂乳铁蛋白未准入境，总重量达到548.64公斤，进口商为北京曌旭东方国际贸易有限公司。2020年6月18日记者在天猫搜索该产品发现，“纽贝乐分离乳清蛋白粉复合固体饮料”仍有在销售，每罐净含量60g，内含60小包，每包1g；一罐售价为568元，“618”活动价为498元。其营养成分表上清楚标明，每100g蛋白粉的乳铁蛋白含量为10g，而这也正成为该产品被拒入境的主要原因。资料显示，乳铁蛋白是一种相对分子质量约为80000Da的铁结合性糖蛋白，广泛分布于哺乳动物乳汁，特别是初乳中和其他多种组织及其分泌液中。2012年3月30日，中国《食品安全国家标准——食品营养强化剂使用标准》将乳铁蛋白列入GB14880-2012，认定为食品营养强化剂。此外，国标规定每100g产品中含乳铁蛋白不能超过100mg。

“纽贝乐分离乳清蛋白粉复合固体饮料”产品隶属于广州纽缤乐营养科技股份有限公司（以下简称“纽缤乐”），官网信息显示，该公司是一家集原料选材、成品开发、生产加工、渠道销售为一体的大型跨国公司，在新西兰设有子公司。现旗下拥有新西兰原装进口Naturalpro纽贝乐系列、Inteligent聪韵系列。广州纽缤乐营养科技股份有限公司对外宣称，其产品来自新西兰温带草原牧场，健康壮年奶牛乳汁为原料，具有新西兰风险管理认证（RMP）及HACCP国际上共同认可和接受的食品安全保证体系。纽贝乐下设NHS制药厂，自建新西兰高标准10万级CGMP标准乳制品生产工厂，先进的全自动化生产线，全过程数据采集及监控系统。产品拥有新西兰出品检验+中国进口检验，双重国际检验，“从源头纯净的自然资源到生产的科学严谨都始终坚持天然营养的高标准”。

“纽贝乐乳铁蛋白”产品

2.“纽贝乐乳铁蛋白”产品，产品类型是固体饮料，不符合国家标准。

国家标准早有明文规定，乳铁蛋白作为营养强化剂禁止添加在固体饮料类型的产品里面！翻阅国家相关标准了解到，早在2012年3月30日，中国《食品安全国家标准——食品营养强化剂使用标准》出台，标准规定了食品营养强化剂的主要目的、使用营养强化剂的要求、可强化食品类别的选择要求以及营养强化剂的使用规定。其中，乳铁蛋白被认定为食品营养强化剂。

《标准》中明确要求，不应通过使用营养强化剂夸大食品中某一营养成分的含量或作用误导和欺骗消费者，且营养强化剂使用的营养强化剂化合物来源应符合相应的质量规格要求。根据GB14880-2012 食品营养强化剂使用标准，乳铁蛋白不可添加在固体饮料类别的产品中，即不能作为固体饮料出售。GB14880-2012 食品营养强化剂使用标准和GB28050-2011 预包装食品营养标签通则中规定，产品配料表上须注明有添加乳铁蛋白粉及产品标签营养成分表中必须注明乳铁蛋白含量（明确规定最高添加量为100毫克/100克）。一位不愿具名的经销商告诉记者，按照国家相关标准市面上大多数的“乳铁蛋白”粉，都是不合法的。

“纽贝乐乳铁蛋白”产品

3.“纽贝乐乳铁蛋白”产品，用商标混淆概念！

据信息时报记者郭柯堂2020年6月份报道，消费者近500元买回来的“乳铁蛋白粉”，有可能里面所含的乳铁蛋白只是微量、甚至成分为零。当时信息时报记者郭柯堂接到关于“乳铁蛋白粉”的消费者投诉。发现一些产品名字叫“乳铁蛋白”，用商标混淆概念，成分表却没有乳铁！

“我早就听说这个乳铁蛋白对提高孩子免疫力有好处，但是在宝宝店里买了回来仔细看，才发现，罐子上打的乳铁蛋白粉、 乳铁是个单独的注册商标，和蛋白粉三个字组合在一起，字体大小一样，让我一下子以为是乳铁蛋白粉。这个400多元买回来的原来就是个普通的蛋白粉！”广州市民吴女士向信息时报记者郭柯堂投诉，她被商家用文字混淆的方式误导了。与吴女士有着同样遭遇的消费者有很多，记者随后在超市随机采访了几位消费者，她们均表示，听说乳铁蛋白有增强免疫力的功效，但并不能明确分辨出其中是否真正含有乳铁蛋白，多数情况下会认为，包装上写着“乳铁蛋白粉”的产品就含有乳铁蛋白。

当时信息时报记者郭柯堂暗访了几家大型商店与宝宝店，以及在电商平台搜索，发现这类产品目前存在大量的用注册商标来混淆视听的行为。例如“纽贝乐乳铁蛋白粉固体饮料”，“纽贝乐乳铁”是注册商标，但是和蛋白粉固体饮料几个字并排放在一起，让消费者一下子误认为是乳铁蛋白粉产品，但是成分表里有没有乳铁蛋白，不太好定论！消费者花费300~500元买到的所谓“乳铁蛋白产品”其实只是蛋白粉而已！你说冤不冤？

4.用配料混淆概念 标“乳清蛋白”，不能等同于“乳铁蛋白”！

信息时报记者郭柯堂发现，很多打着“乳铁蛋白”名号的产品主要的配料是“乳清蛋白”或者浓缩的“乳清蛋白”。记者采访有关乳业专家了解到，乳铁蛋白主要存在于牛初乳中，而乳清蛋白是从牛奶中提取出来的物质。牛奶的组成中87%是水，13%是乳固体，在乳固体中27%是乳蛋白质，乳蛋白质的20%是乳清蛋白。从本质上来讲，乳清蛋白还是蛋白质的一种，或许含有微量的乳铁蛋白成分，但是与乳铁蛋白有着本质的区别，乳铁蛋白的很多功能更是乳清蛋白所不具备的；另外，乳清蛋白的成本也远低于乳铁蛋白。

“浓缩乳清蛋白粉35%（含乳铁蛋白）是纯粹忽悠。”一位从事乳行业多年的业内资深人士告诉记者，浓缩乳清蛋白粉几乎没有乳铁蛋白，即使有也是微不足道而且可能失去活性。乳铁蛋白粉的提取工艺与浓缩乳清蛋白粉提取工艺完全不同，相对于乳铁蛋白的生产成本，浓缩乳清蛋白粉价格便宜。该类“ 乳铁”蛋白粉固体饮料等产品是通过注册商标的形式来框取传统概念，打了乳铁蛋白的擦边球，商标里含有乳铁两个字，但是不是含有丰富乳铁蛋白就无从而知了。该类产品通过国家注册，名义上是没有问题的。国家对产品里面添加乳铁蛋白含量是有要求的，一些打擦边球产品的成分类别表里并没有乳铁蛋白，如果该产品宣传富含乳铁蛋白，是违反广告法的。如果企业商标里面含有“乳铁”两个字，但不去宣称自己富含乳铁蛋白，目前国家对这种现象还真没有合适的解决或处罚，除非商标局驳回这类商标。此外，食药监局应该需要加强市场监管，杜绝类似行业现象。侯俊伟建议，消费者要仔细看各类产品成分，请教专业人士询问是否需求，最后去正规渠道购买。

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