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孩子王行业峰会开幕在即 服务生态或成行业发展方向

发布日期：2018-12-14 17:45:40编辑：白雪

随着产业升级和消费升级的到来，国内母婴童市场进入高速发展期，万亿级别的巨大市场吸引着大量企业加入到这个行业的竞争中来。同时，亲子家庭对于母婴童的消费也已经从最初单一的商品消费升级到对高品质和深度服务的需求，这就给各家企业的竞争带来了更多的不确定性和挑战机会。

作为母婴童行业零售和服务的领军品牌，孩子王通过快速创新，已经以”数字化科技力量+人性化深度服务”驱动整体战略升级，建立起了互联网和线下消费场景之间的通路，快速转型成为母婴童全渠道服务商。

激流勇进、创新求变，孩子王不忘初衷让每个孩子的童年更美好

随着移动互联近几年的飞速发展，互联网思维已经渗透到人们生活中的方方面面。经过十多年的野蛮生长，互联网线上红利已经到达瓶颈，相反，线下流量开始触底反弹，“新零售”概念的提出更加打破线上和线下的隔阂，市场开始往更开放的方向飞速发展。在线上线下不断融合的过程中，母婴童行业也在发生着巨大的变化，近几年国家政策和国民消费观上的转变也加深了母婴童行业高利润、大市场等特点，众多母婴童企业群雄逐鹿，行业竞争日趋白热化。

然而，二胎政策虽已完全开放，新生人口却在17年到达峰值之后一路下降，人口红利再次消失，母婴童行业增量市场不断缩小。如何破局，将企业的优势转换为行业竞争力、最大限度挖掘存量市场价值，将成为企业在新经济形势下创新求变的核心要素，这也是孩子王一直探寻和努力的方向。

孩子王认为，只有深度服务才能打通企业和消费者之间的情感路径，一切以用户为中心，真正的解决用户的问题才是孩子王全面服务化转型的方向。而全面的数字化、生态化的全渠道布局同样是为了给消费者提供更快、更好、更多的高品质商品与服务。据悉，2018年孩子王已经做到了线上、线下彻底的数字化，不仅线上有孩子王主APP、店APP、微信小程序、成长加APP、天猫旗舰店等多种渠道，线下更已在全国拓展了近270个大型数字化门店，最新的数字化G6门店更是增加了”人脸识别“、”扫码购“等智能服务，真正做到了全渠道全场景触达用户，让消费者实现24小时任意场景，所想即所得、所见即所得。在生态化方面，孩子王也以更加开放的姿态，拥抱平台内外各行各业的合作伙伴，向着给新家庭用户提供全方位创新的一站式满足而积极努力。

今年是改革开放的40周年，在党的正确方针和政策带领下，国家逐渐走向了富强，人民生活越来越富足，不断完善的体制机制和规章更成为企业发展的润土。朝着与国家、与人民一同进步的方向，孩子王在发展的不同阶段都力求让每个家庭、每个孩子、每个童年更美好。此次孩子王再度升级，将通过全面的服务化、数字化、生态化，彻底转变为中国新家庭全渠道服务商的角色，让品牌成为中国新家庭美好生活的代名词。

有温度、有价值的服务是与用户建立情感、信任的最佳路径

从市场需求来看，伴随着社会的发展和消费升级，母婴童用品市场的参与者呈爆炸式增长，包括海外企业、互联网企业以及创业公司都将大量产品投放到市场中，消费者可选择性扩大的同时也会出现选择性困扰和“劣币驱逐良币”情况。为了帮助消费者快速得到最优解决方案，并且协助供应商提高库存效率，孩子王利用自身平台数字化优势，分级分类构建会员体制，线上大数据分析+线下真实消费场景调研，针对会员家庭育儿、成长中的不同需求，形成了近2000个商品解决方案，可以让消费者根据自身的消费能力和功能性目标快速做出消费决定。线下门店还基于用户在生活中可能遇到的各种问题，创新地通过场景化方式进行商品、服务的陈列和展示，让用户可以快速找到需求场景，并在一个区域里获得一整套解决方案。

随着80后90后这一代教育水平较高女性进入生育期，新生代妈妈对于育儿的需求也更加倾向于高品质、高科学、高专业。为了匹配用户的消费层次及需求，孩子王在全国配备了超过6000名持有国家育婴师资格证的育儿顾问，她们不再是简单的商品导购，而是营养师 、母婴护理师、儿童成长培训师、新家庭育儿导师等重要的角色，并且借势孩子王的数字化工具，24小时在线实名为会员解决一切育儿烦恼。不仅如此，孩子王平台还邀请200多名三甲医院及专业机构的育儿专家，涵盖心理、儿科、产康、教育等10多个领域，帮助妈妈解决孕期、产后以及儿童护理等多方面育儿难题。

微信图片_20181127102144

个性化育儿服务

在被移动互联网全面占据的当今社会，真实生活场景下的社交互动活动也成为了新家庭非常迫切的需求。此时，相较于纯线上平台，全渠道服务商孩子王线下大型门店的优势便得到极好的体现，孩子王充分利用自身独特的商业场景优势，全国每家门店平均每年都会举办近1000场的互动活动，包含”妈妈班“、”一日父母体验“、”宝宝爬行大赛“、”成长印记“等，满足不同年龄段的不同需求，为家长和孩子们提供了一个多元化的社交场景，让孩子在单纯的玩耍欢乐中感受到社交的魅力，让父母收获情感满足，而孩子王则在互动关系中建立起与新家庭会员牢固的情感链接。

爬爬赛

多元化互动社交服务

随着孩子的不断成长，家长为给孩子尝试更多的教育和游玩内容，需要去不同的机构获得相关服务，选择和尝试的过程非常地耗时耗力。孩子王·成长加平台便顺势而生，通过在全国114个城市汇聚各行业优质机构和老师，打造出集玩、教、学、帮、租为一体的成长服务生态，专注为孩子早期教育和素质教育，为0-14岁孩子提供包含游乐、早教、摄影、才艺、运动等领域的全方位满足。在这个生态里，孩子王为小朋友建立专属的成长指数模型，帮助家长快速匹配孩子不同年龄段的成长解决方案，给孩子健康快乐的成长“加点料”。

布局母婴童服务生态，孩子王“Grow++”年度行业峰会暨童粉节举办在即

在未来，孩子王将会加速其服务化的生态布局。12月18日孩子王以Grow++为主题的“孩子王·中国母婴童行业领袖峰会暨第四届童粉狂欢节”将在南京举办。本次大会上，孩子王不仅会重磅推出全新的企业战略，更会发布众多代表着行业发展的服务化和数字化产品，以提高用户体验，推动产业升级，进一步巩固其在行业的领先地位。

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