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飞鹤天猫双十一点亮仪式正式启动 助力中国宝宝健康成长

发布日期：2018-11-07 09:15:38编辑：白雪

10月31日，致力于给宝宝美好的开始，打造更适合中国宝宝体质的飞鹤奶粉，天猫双十一狂欢节正式开启点亮仪式，“我爱飞鹤，新鲜更适合”闪耀上海地标建筑，璀璨灯光照亮外滩，为一年一度的飞鹤天猫双十一狂欢节正式拉开帷幕。2018年更是飞鹤天猫双十一狂欢节十周年，为了回馈广大消费者的支持，助力宝宝健康成长，飞鹤在天猫官方旗舰店推出多重好礼，狂欢盛典抢鲜购。

飞鹤打造全产业链模式 从源头锁住新鲜

飞鹤始建于1962年， 中国最早的奶粉企业之一，专门针对中国宝宝体质研制奶粉企业。其连续三年获得世界食品品质评鉴大会金奖，连续２年入围全球乳品峰会创新大奖。2017年高端销售增长超200%，整体增长超过60％， 2018建立“突破100亿，让中国宝宝的奶瓶掌握在中国人手中”的战略目标。

飞鹤在北纬47度黑龙江齐齐哈尔扎龙湿地打造了一条完整的全产业链，这是我国婴幼儿奶粉行业内第一条完整的全产业链。北纬47度是世界上公认的黄金奶源带，拥有绝佳的气候、土壤、水文等自然条件。飞鹤在这里打造奶源基地，从源头上锁住新鲜，实现从源头牧草种植、规模化奶牛饲养（大牧场）到生产加工、物流仓储、渠道管控乃至售后服务各环节的全程可控、可追溯。全产业链模式从生产的源头把控奶源品质，使牧草种植、奶牛饲养、研发升级等各个环节均由企业自身规范化、科学化、精细化管理，从根本上保障了产品安全的同时，提高了奶粉营养与品质。

研发母乳化配方 真正适合中国宝宝的奶粉

除了打造全产业链外，飞鹤还不断升级“母乳化配方”，打造真正适合中国宝宝的奶粉。其中，星飞帆®系列是飞鹤推出的一款超高端婴幼儿奶粉，对重要营养素进行了革命性“升级”，配方贴合母乳喂养，是国内第一支含仿生母乳成分的高端婴幼儿奶粉。这款幼儿奶粉适用于12-36月龄，在这个快速生长发育时期的阶段，宝宝对各种营养的需求相对较高，星飞帆三段奶粉可以保证日常所需的新鲜营养。

牵手国际巨星章子怡提升国际化形象 发力国际化 

2018年2月，国际巨星章子怡正式成为飞鹤奶粉的品牌代言人，这位演员、制片人、“戏演得很行，妈妈做得更行”的国际巨星，缘于对品质的匠心、对事业的野心、对中国宝宝的爱心，情牵飞鹤。这一举动也利于提升飞鹤品牌的国际化形象，进而影响更广泛的人群，让更适合中国宝宝体质的理念成为首选认知。

除与国际巨星合作提升国际化形象外，据了解，飞鹤也在发力国际化，目前已在加拿大金斯顿投资建设了奶粉生产工厂。工厂投运后将成为北美唯一的山羊奶粉生产基地。

多重惊喜好礼 尽享飞鹤天猫双十一狂欢节

此次飞鹤天猫双十一狂欢节，正值飞鹤天猫双十一十周年。在这个“购物狂欢”的节日里，飞鹤携超级好礼回馈广大消费者，希望消费者抢购到适合中国宝宝体质的奶粉，让宝宝健康舒适的成长。

在飞鹤天猫官方旗舰店，狂欢盛典抢鲜购！5000张猫超卡限时抢，每满400减50上不封顶。更有五重好礼送不停，Dyson空气风扇、ipad、小龙哈彼自行车、luna fofo洁面仪、儿童秋千滑梯套装、养生壶、GABA大米、棉柔透爽纸尿裤……，多重惊喜好礼，尽在飞鹤天猫双十一狂欢节。 

更适合中国宝宝体质的飞鹤天猫双十一点亮仪式已开启，更多精彩，让我们共同期待。

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