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童装加盟靠不靠谱，学市场营销的人应该都有一门叫做

发布日期：2022-06-05 11:00:44编辑：佚名

从我做童装网店到开制衣厂的这三年的时间里

也是从我开始以这个身份关注相关行业的知乎话题开始

这就是我被提问的最多的一个问题

问我【童装加盟靠不靠谱？】或者【某个品牌的加盟靠不靠谱】

更有甚者直接问我【某个地区的品牌加盟靠不靠谱】

那么

这篇文章以后，我就不再回答这三个问题了！

PS：我写不完了，我觉得分几篇文章来发，先发一章吧

part1：【童装加盟靠不靠谱】

既然提出这个问题，肯定是想开店的人，或者说至少是看好了这个行业的人，我的经验觉得好像很多刚生完孩子赋闲在家，不想再回去上班，又有一定的资本可以自己创业的宝妈最容易有这样的创业想法。而且会到知乎来问这个问题，说明应该还是有一定的水准的。

加盟，这是一种商业模式的选择，学市场营销的人应该都有一门专业课叫做【连锁经验管理】，虽然时隔多年过去，我已经忘记了这堂课到底讲了些什么鬼，但是即便没有学过的人肯定也知道，加盟这种模式，肯定是会给你开店带来一定的便利条件的，不然的话没有人会选择去交加盟费给别人，毕竟大家的钱都不是在路上捡的。

那么，加盟到底会带来哪些便利条件？你如果有咨询过相关的品牌加盟的话，对方一定又在电话里给你列举了一万种加盟所带来的好处。品牌影响力、货源、开店指导、甚至胆子大一点的敢吹的会跟你事无巨细到，选址、装潢等等... 给你的体验就像是你把钱交了之后几乎什么都不用管了亲子装童装加盟，过一段时间你就可以在家里躺着收钱了。

太完美的东西，总是容易让人怀疑，所以才有了这么多人来提问，这说明大家还是很怕被欺骗的，我今天可以告诉你的第一件事，人家没有骗你，但是一定夸大了事实。

首先亲子装童装加盟，关于品牌影响力，你一定要知道，你在大街上看到的大多数的真正的大牌，哪怕是比较便宜的快消品牌，一般都是直营的，这事因为真正做品牌塑造的公司，都不太敢开放加盟，加盟的不可控因素真的很多，一个不小心就会把辛苦塑造的品牌砸掉。至于专业的品牌管理公司，为什么敢做，因为人家有那么强的包装能力，人家就是靠加盟品牌活着的，不可控因素是人家最不在意的东西，因为他们根本就不控，没有关系，我们有自己的设计团队和销售团队，我们可以一个推出一个新的品牌，包装一下就能投向市场，一个品牌做死了还会有千千万万个品牌站起来。

但是，如果你是自己做一个小店，你想做出一个品牌了，那你也是不用想了，打造一个品牌的投入成本是非常大的，而且也绝对不是依靠一家店就可以的，一家店顶多就是在当地做成一个【口碑店】，所以你如果是自己做不加盟的话，那品牌的事情你就不要想了，咱们实际一点，什么好卖就卖什么，什么利润大就搞点什么货就可以了。因为至少人家是一个公司，而你只是一个个体，咱们还是要接地气。

然后，关于货源，也是一样的，你经常逛一家店，你很喜欢他们家的风格，也认可人家的设计和经营理念，你就是单纯的想做他们家的货，而你当地的消费水准和市场也跟这个品牌的契合度很高，那你就可以单纯的为了他的产品而选择一个品牌去加盟它，当然这一切的前提是你真的了解过了这个品牌，你在别的城市或者别的地区有观察过这个品牌的经营情况，而且是有一段时间了。但是，如果你是去公司考察，在所谓的样板间里看见的品牌的款式，那是不可以相信的，请你冷静一点。

看店考察是一种不错的选择方式，但是如果你不想被骗，还是请你冷静的分析一下，服装店成功与否，取决的因素是多样化的，不管你做任何行业，都希望你牢记这个词，叫做【多样化】，你要知道在有些地方你开个店卖狗屎都能卖的出去的，你去看一家店，生意红火，可能也并不全是因为他的产品有多厉害，可能仅仅是因为它占据了一个好地方，那么你应该考虑的是，他为了这个好地方，付出了多么高昂的成本，在他有限的利润里面到底有多少是可以进他自己的口袋的。而你，能否跟他一样承担起这个高昂的成本，来选择一个这样的地方做一家这样的店，就算是在同一个商场里面，肯定不同位置的店面成本也是不一样的，这一点每个做生意的人肯定都知道的。

当然，如果在同一个商场里面，有无数家童装店，大家的价位都差不多，商场人流量大，人气高，唯独他们的生意格外红火，进店率超高，那你当然可以毫不犹豫的选择，你捡到宝了，我确定。

你想过没有，这样的方式其实不管你加盟与否都是可以用的，你不加盟，你自己出去市场上找货源，那么多的童装集散地，你选择出你自己想要的风格的那些店，看看人家门口放的要发走的大货的多少，大概就能知道这个店的生意好不好。多一句嘴，我们做厂家的，如果想做一个新的客户，给一个新的档口做货的话，我们很多时候也是用这样的方法去判断这个客户值不值得做的，因为我们的目标也很明确，我们就想做量大的客户，厂家的利润很微薄，量大我们才有钱可以赚。

我今天写不下去了，过两天再更。

待续... ... ...

2018/10/24

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